WPP is partnering with The Coca-Cola Company to scale their global marketing campaigns using NVIDIA NIM microservices and generative AI from NVIDIA Omniverse.
Coca-Cola has been working with WPP to develop digital twin tools and roll out Prod X — a custom production studio experience created specifically for the beverage maker to use globally.This allows for personalized and customized imagery across multiple markets, delivering hyperlocal relevance at a global scale. The integration of NIM microservices into WPP’s Prod X roadmap enables the creation of culturally relevant 3D advertising assets.
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WPP announced today at SIGGRAPH that The Coca-Cola Company will be an early adopter for integrating the new NVIDIA NIM microservices for Universal Scene Description (aka OpenUSD) into its Prod X roadmap. OpenUSD is a 3D framework that enables interoperability between software tools and data types for building virtual worlds. NIM inference microservices provide models as optimized containers.
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WPP and The Coca-Cola Company are partnering with NVIDIA to utilize generative AI to scale their global marketing campaigns. With the help of NVIDIA NIM microservices, the companies can personalize and customize imagery across various markets, ensuring hyperlocal relevance at a global scale. The integration of NVIDIA’s NIM microservices into WPP’s Prod X roadmap will allow for the creation of 3D advertising assets that incorporate culturally relevant elements. These microservices compress multiple production phases, enabling artists to optimize their work. WPP’s Production Studio, powered by AI, simplifies content creation for advertisers and marketers by automating multilingual text, image, and video creation. The collaboration between WPP, The Coca-Cola Company, and NVIDIA showcases the future of creativity in marketing.
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